Vanshika Chadha
About Me
Hi, I’m Vanshika Chadha, an MBA student specializing in Digital and Strategic Management, with a strong interest in SEO, content strategy, and data-driven marketing.
I have completed my BBA in Advertisement & Marketing and am currently pursuing my MBA in Digital & Strategic Management. My academic journey and practical exposure have helped me develop a deep understanding of how brands connect with audiences in the digital space.
I enjoy working on marketing campaigns, content creation, analytics, and strategy building that drive measurable growth. I believe in combining creativity with insights to deliver meaningful and impactful marketing solutions.
This portfolio showcases my projects, skills, and experiences as I continue to grow and learn in the field of digital marketing.
My Achievements
Improved organic visibility and user engagement by implementing technical SEO practices, internal linking strategies, and performance optimization techniques.
Successfully optimized multiple websites for search engines, contributing to better Core Web Vitals and sustained organic traffic growth.
Presented a research paper on “Sustainability in Digital Marketing” at an International Conference, highlighting analytical thinking and strategic marketing insights.
Secured Top 5 position at AAGHAAZ 2.0 for startup idea “Hostel Bay”, demonstrating strong skills in market research, business planning, and innovation.
Conducted in-depth market and competitor analysis for leading brands to evaluate digital presence and propose data-driven engagement strategies.
Experience
Aug 2025 - Oct 2025
SEO Intern
Marketing Plexus
I contributed to improving organic search performance by conducting detailed keyword research and optimizing website content. I applied on-page and off-page SEO best practices, monitored KPIs using Google Analytics and Google Search Console, and worked closely with content and development teams to align SEO efforts with overall business objectives.
Jul 2025 - Aug 2025
SEO Intern
CFCS Cloud Solutions
I achieved top Google search rankings for targeted keywords, including “Complaint Management CRM,” securing a first-page position at rank three. I conducted competitor and keyword analysis to develop effective content strategies and enhanced technical SEO through performance optimization and analytics-driven insights. Additionally, I supported strategic discussions by preparing detailed performance reports for stakeholders.
Feb 2025 - Apr 2025
SEO Freelancer
I optimized more than three websites for on-page SEO by implementing strategic keyword research, meta tag optimization, internal linking, and content mapping. These efforts improved website performance and Core Web Vitals, contributing to increased organic traffic. I also coordinated directly with clients to understand their business requirements and deliver structured, goal-oriented SEO plans.
Mar 2024 - Apr 2024
Marketing Intern
FuzeMee
I increased social media engagement by developing interactive and audience-focused content. I assisted in executing digital marketing strategies and audience outreach initiatives, while also contributing to branding and campaign planning across multiple digital platforms.
Education
JECRC University
Master's of Business Administration
2024 - Present
Digital & Strategic Marketing Management certification accredited by the Chartered Institute of Marketing (CIM), UK, focusing on strategic planning, digital execution, and data-driven marketing.
Chandigarh University
Bachelor’s of Business Administration
2021 - 2024
Specialization in Advertisement & Marketing, focusing on branding, consumer behavior, and marketing communication.
Skills
Technical Skills
- SEO (On-page & Off-page) Google Analytics
- Search Console
- Keyword Research
- MS Excel
- PowerPoint
- Canva
- Social Media Management
Business & Management Skills
- Market Research
- Problem Solving
- Project Coordination
- Presentation Skills
- Communication
- Team Collaboration
- Time Management
- Attention to Detail
- Adaptability
- Client Engagement
